This is how you did Industrial Design in the 1960s

Design story: The Decanter from Landor Associates on Vimeo.

“The Decanter,” a promotional film produced by Walter Landor and Associates in the 1960s, shows the start-to-finish process of several of Landor’s designs for Old Fitzgerald whiskey. Narrated by Walter himself, the film depicts creative teams illustrating and critiquing designs, industrial designers fabricating models, and research teams conducting focus groups and testing in Landor’s supermarket laboratory. All takes place on the famed Klamath ferryboat docked at San Francisco’s Pier 5, which housed Landor’s offices for some 20 years.

Thanks to Core77 for discovering this gem.

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  1. Todd
    Posted August 5, 2010 at 11:25 am | Permalink

    The intro reminds me of a Hitchcock film. The attention span in the 60’s still tolerated a minute of whimsical strings, multiple establishing shots and relaxed, introductory voice over.

  2. Posted August 5, 2010 at 12:03 pm | Permalink

    So true–a very relaxing little film. And aside from the missing freeway, that area around the Pier still looks pretty much the same 40 years later.