“So, how does a package of cookies end up in your local grocery store? Where do the ideas come from, and how are they developed? For the past 60 years, the hierarchical management model has served the food industry well. But like all industries, the food industry is seeking ways to get new products to market faster, and better. Steve Gundrum, President and CEO of Mattson, a Silicon Valley innovation firm that leads the US food industry in the development of new products, wanted to learn what happened when you challenged food scientists and chefs to use software development techniques to create new products. The result, Project Delta, and the quest for the ultimate cookie. Chronicled by Malcolm Gladwell in the September 2005 Food Issue of The New Yorker, Steve will take you behind the scenes for a look at how Open Source and Extreme Programming techniques could play a role in revolutionizing the food industry.” Ah! We definitely can’t get enough food design topics around here. Hear the CEO of Mattson talk about cookies at PARC, December 8, 2005, 4:00 p.m., George E. Pake Auditorium, Palo Alto, CA.